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The Beverage Baron is a Newfoundland based company representing some of the world’s finest wines, spirits, and beers. We are known for our outstanding knowledge in the beverage alcohol industry, and forward thinking around sales and marketing that is delivered with outstanding professionalism.

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Our Team

Scott Giannou


Scott Giannou - President

As a lifelong entrepreneur, Scott learned early in his career that people buy from people, and the fostering of relationships has always aided in the growth of all companies he has been involved in. Scott has a genuine interest in people that can’t be overlooked when measuring his success in business and cultivation of a large group of supporters and collogues. Scott has a strong sense of community as evident by his charitable affiliations and volunteerism through sport and other activities.

John Veitch

General Manager

John Veitch - General Manager

With over 20 years of experience in the beverage alcohol industry, John has represented and helped launch some of the largest brands in the world. John is a proven performance-driven sales professional with a recognized talent for exceeding targets, building strong relationships, and managing key territories.

Victoria Collins

Sales Representative

Victoria Collins - Sales Representative

The lure of home has brought Victoria back to the province after 10 years honing her skills in Toronto. An avid learner, keen to explore new trends, Victoria brings her great energy and enthusiasm to The Beverage Baron as a Sales Ambassador. She is thrilled to move from the front line of the restaurant sector to helping our partners grow their business.

Jack Giannou

Sales Representative

Jack Giannou - Sales Representative

The love of people and hospitality is part of Jack’s DNA. He thrives on people and is thrilled to be building his life in NL having spent four years abroad completing a degree in Business Administration with a specialty in International Hospitality Management. Jack is a level one Cicerone and is honing his love of wine through WSET certification. Jack is active in Big Brothers and the Canadian Progress Club. He knows the words to almost every song and you’ll find him chasing speed on the ski hill or squeezing in a round of golf with friends in the evenings.

Jordan White Headshot

Jordan White

Social Media Co-ordinator

Jordan White - Social Media Co-ordinator

Jordan is the owner and operator of Capelin Creations, a creative digital marketing agency. Since 2016 he has been working in the marketing of alcoholic beverages with large global brands and small local brands. He is passionate about the beer industry and is always looking to continue learning more. His other passion, turned full-time job, is digital marketing where he produces content on a weekly basis through photography, videography, graphic design web design and creative writing.

When he is not working with his team he can usually be found in the woods on a hike with his dog Norman or exploring the food scene in downtown St. John’s.


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