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The Beverage Baron is a Newfoundland based company representing some of the world’s finest wines, spirits, and beers. We are known for our outstanding knowledge in the beverage alcohol industry, and forward thinking around sales and marketing that is delivered with outstanding professionalism.

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Our Team

Scott Giannou


Scott Giannou - President

As a lifelong entrepreneur, Scott learned early in his career that people buy from people, and the fostering of relationships has always aided in the growth of all companies he has been involved in. Scott has a genuine interest in people that can’t be overlooked when measuring his success in business and cultivation of a large group of supporters and collogues. Scott has a strong sense of community as evident by his charitable affiliations and volunteerism through sport and other activities.

John Veitch

General Manager

John Veitch - General Manager

With over 20 years of experience in the beverage alcohol industry, John has represented and helped launch some of the largest brands in the world. John is a proven performance-driven sales professional with a recognized talent for exceeding targets, building strong relationships, and managing key territories.

Victoria Collins

Sales Representative

Victoria Collins - Sales Representative

The lure of home has brought Victoria back to the province after 10 years honing her skills in Toronto. An avid learner, keen to explore new trends, Victoria brings her great energy and enthusiasm to The Beverage Baron as a Sales Ambassador. She is thrilled to move from the front line of the restaurant sector to helping our partners grow their business.

Tina Griffin

Office Administrator

Tina Griffin - Administrator

Tina is an administrative professional with 20 years experience in her field. Prior to beginning her career with The Beverage Baron, she built upon her professional experience while working in the hospitality, oil and gas and medical sectors. Tina holds multiple diplomas in administration including Medical, Legal and Information Processing. She brings with her the experience and knowledge that provides The Beverage Baron team with exceptional administrative and accounting support. When not at the office, Tina enjoys spending time with her friends and family, camping, biking, hiking and exploring the beautiful east coast trails.

Heather Howard

Social Media Co-ordinator

Heather Howard - Social Media Co-ordinator

Heather is a former beauty professional with experience in sales and marketing. As a business owner, Heather helps small businesses, not for profits, and community organizations with website design and social media marketing. Heather is passionate about keeping up with the latest trends in social media marketing and delivering results for her clients. She is also the Executive Director of the Conception Bay Area Chamber of Commerce, providing support and resources to a network of small business owners.

When she isn’t sitting in front of her computer, Heather can be found crocheting or tackling a DIY project. She lives with her husband and daughters in Conception Bay South and spends most of the summer glamping in Green’s Harbour.


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